Holidayland
A Summer IP created to draw families to the mall during the summer holidays.
Each mall followed a theme and curated experiences based around it with games, activities, food and decor.
HolidayLand themes across malls
HolidayLand Passport
Each child is given their own HolidayLand Passport, where they get to collect points and tokens for all activities. Various stages of points entitle you to various freebies.
adding adventure to your experience.
India Celebrates at Phoenix
India Celebrates at Phoenix, a festive IP during Diwali that celebrates the coming together of families. A celebration of emotions, flavours, shared moments and all the things that matter to every Indian.
From the unique festive decor to activities that keep you engaged, Phoenix Malls becomes the melting pot where India comes together to shop, dine and celebrate.
From a book that celebrated emotions and documented festive wishes across 8 cities, to a box of diyas that told us stories unique to each Indian state, the celebration travelled across the length and breath of the country.
An interactive photo-booth where every Indian shared Diwali selfies and wishes, filling up a wall in each of our malls, eventually forming the shape of the map of India.
Each mall flaunted its own unique decor that also became an attraction for people to come, take selfies and celebrate with us.
