Hello
I'm Shweta, a seasoned creative professional with over 25 years of experience in the media and advertising industry.
My Story
A corporate journey that began at Rediffusion as a young art director, continued on for two decades leading me towards taking on the role of National Creative Head at Radio Mirchi and Edelman Creative, subsequently.
Over the years, I've worked with network agencies like TBWA, Leo Burnett, DDB and JWT, across diverse brands like Unilever's Lux and Sunsilk, as well as Godrej's Ezee Liquid Detergent, Godrej appliances and Nupur. I have also had the privilage of working with brands like Aditya Birla in the Finance sector as well as Croma and Leela Hotels in the home and luxury category.
My role As Nation Creative Director at Radio Mirchi allowed me to lead innovative campaigns for clients such as PepsiCo, Nestle, Hero Motocorp, ITC and Amazon amongst others, demonstrating my ability to deliver impactful solutions across multiple mediums.
After spending two decades in the corporate world, I decided to take a leap as an entrepreneur which lead me to becoming the co-founder at Nine Yards Communication Consultancy, India's first woman-led communication startup.
As a Founder, I've leveraged my expertise to support early-stage startups like Koparo and Foxy as well as establised companies like HDFC and Zee, offering strategic guidance in design, communication, and brand building.
My passion lies in crafting compelling stories and content-driven ideas for brands across sectors ranging from beauty and personal care to finance and home care.
In summary, my extensive experience in advertising and media, coupled with my entrepreneurial spirit, positions me as a versatile and knowledgeable professional ready to tackle any creative challenge.